Pauline Hughes

Founder of Gains, Gains Coaching

Pauline Hughes is an ICF PCC accredited executive coach, facilitator and keynote speaker who specialises in supporting overwhelmed leaders in high‑pressure organisations. She is the CEO and founder of the consultancy Gains and brings a psychology‑ and neuroscience‑backed approach to leadership development.

As a former board‑level director of communications, Pauline brings first‑hand understanding of what it means to lead under intense scrutiny. She spent 15 years preparing high‑profile leaders for major stages, helping them stay calm under pressure, command the room and deliver with impact. She now brings that expertise to the boardroom and beyond, helping leaders in fast‑paced environments create cultures where talented people can perform at their best without burning out.

Over the past decade, she has supported hundreds of thousands of leaders to unlock breakthrough thinking, sustain high performance and build teams that thrive in uncertainty. Her client portfolio includes the NHS, AstraZeneca, Burberry, Barclays, Salesforce and other organisations where high‑stakes decision making is part of daily work.